Related to Tempeh Girls, TempehSure is the first ever commercialized Tempeh oven. With it, any professional kitchen can produce and experiment with their own recipes of Tempeh. The challenge was to introduce such a new product to the market and how to portray its benefits while showing personality.
The overall look and feel of the website marries the 60’s and 70’s hippie movement with technology and the culinary arts. Bringing spaces of the hippie attitude through out the site—graphically and in the copy—the site presents the benefits of this oven as an investment, while also educating the public about Tempeh and its benefits.