As a Design Director I am responsible for to building our client’s businesses by developing and applying insight-based design solutions and strategy that meets and exceeds the expectations, and for leading and mentoring the Design Team to create platinum-level design solutions.
I share share a lead role communicating with clients and ultimately developing relationships to become a trusted resource to whom they readily turn to address design challenges.
I shepherd the design of branding and advertising for clients and projects ranging from packaging design and identity to product innovation and motion graphics.
I ensure that any work created fits in with the client's brand image and creative brief. This bleeds through to managing designers, leading photo-shoots and presenting the creative to the client.
Exceen Tech believes in the power of technology and design. The software applications and services we develop focus on having both high-performance functionality and effective, easy-to-use interfaces. The developers and designers work closely together to create a simple and powerful user experience.
My role was to oversee all User Experience design as well as the company’s branding and marketing materials.
With an emphasis on strategy and Design Thinking, I interacted with our Chicago, L.A, and Germany offices to develop provocative and successful brand identities as well as packaging design.
Some of the accounts I worked on are Quaker Oatmeal, Frito Lay, Peter Pan Peanut Butter, WD-40, Heinz Ketchup, Kellogg's and Lightlife, just to mention a few.
Due to the small size but full range of services and capabilities of this agency, my position assumed a wide range of tasks and responsibilities including:
Client meetings and consultation
Strategy development and creative conception (print and web)
Art direction and execution of creative
Attendance of press checks
Design team management
Summa Cum Laude
Dean's List Four Years Consecutively
Award for Excellence in Painting
The Black Metropolis Project (BMP) studies the history of residents that grew up in Chicago public housing developments before they transitioned into crime, drug and gang infested contested areas. The project is a collaborative effort of DePaul University and the Hoop Institute. My work with BMP included:
On-field photo documentation
Creation of original artwork and logo
Design and execution of promotional materials (print and web)
Design of DVD cover and packaging
DePaul Blue Fusion is DePaul University's internal marketing agency. Some of my responsibilities here included:
Creative concepts and front-end development
Working within brand standards
Working closely with developers
Plotting-out out complex information architecture
Fast-pace turn around of daily updates and other miscellaneous internal departmental requests
Marketplace: Handwork of India is a non-profit organization that works with artisans in India to sell their craft in the US in order to fund further training, education and fair wages. My responsibilities as a graphic design intern included:
Concept and execution of promotional print materials
Design and coding of wed applications, catalogues and e-newsletters
Worked directly under Artist Susy Giles, assisting her on a number of projects, ranging from video editing to sculpture and installation artworks. Some of my responsibilities included:
Video editing ( FinalCut Pro)
3D modeling (AutoCAD) of architectural structures for mapping, measuring and 1-on-1 scale duplicating in sculptures
Help building, transporting and installing sculptures
As I continued my involvement with Gallery 37, I began to have more responsibilities as well as more challenging tasks. Some of my new position's responsibilities included:
Supervising and providing advise to younger apprentice artists
Creating especially commissioned artworks
Helping organize, set-up, and break-down events, exhibits and classes
The Gallery 37 Center for the Arts provides a venue for youth, families and adults to participate in several innovative arts programs. I was mostly involved in the Painting Program, which allowed us to create original artworks under the supervision a and guidance of talented and renown Chicago artists. These works were sold in auctions, which help fund the project as well as to provide a fair wage for the participants.
The International Baccalaureate (IB), is an international educational foundation headquartered in Geneva, Switzerland. Its curriculum exceeds that of a standard college prep or AP-Level High School education. Its emphasis on Philosophy, higher level maths and sciences, as well as art, advanced literature and revisionist history prepared me for College in ways I could not imagine.
Having been born and raised in Bolivia, moving to Chicago at the age of 15 was a pivotal point in my life. For 10 years, I have been working as an artist, musician and designer. I’ve traveled extensively, within the country and abroad, which has opened my mind in so many ways and allowed me to meet so many wonderful characters. I’m most proud of the music and work I’ve created and the bonds I’ve created with people.